Multicultural marketing

Through our multicultural marketing efforts, we work to increase our presence and revenue opportunities in diverse markets by offering innovative products and services designed with different cultures and abilities in mind.

Following are some examples of how we serve our diverse customer base.
  • Serving as the nation’s largest Telecommunications Relay Service (TRS) provider..
  • Providing Spanish language services including marketing collateral, billing, customer service support and bilingual retail representatives. To find a retail store with Spanish-speaking personnel, customers can simply go to www.sprint.com/localizartienda and look for the tag “se habla español.”
  • Implementing a multibrand strategy that serves more customers in the growing prepaid or noncontract market. Our portfolio of prepaid brands includes:
    • Boost Mobile, which serves value-centric customers, provides the lowest price for unlimited talk, text and high-speed data prepaid plan among major carriers.
    • Virgin Mobile USA, which serves more data-oriented customers with unlimited data and messaging plans on 3G and 4G smartphones and mobile broadband devices.
    • Assurance Wireless, which serves eligible customers who have low incomes and/or are receiving government assistance in more than 40 states.
     
     

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